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Meet The Master’s Transportation Leadership Team:

We bring more than 100 years of combined auto-industry experience to the table – that’s expertise you can trust.

Think of the leaders at Master’s Transportation as your personal team of auto-industry experts, all committed to making sure that your vehicle acquisition process is exceptional.

Middle Content: 

John D. Goodbrake
President and CEO

John brings more than 20 years of experience in the bus industry to his role at Master’s Transportation. As President and CEO, he directs sales, leasing and operation functions for all branches. By working closely with key team members, he works to guide the overall direction and growth of the sales, operations and accounting departments.

John Hatman
Vice President

With more than 25 years of industry experience, John brings a great deal of experience and industry knowledge to the Master’s team. He jointly oversees all of our General Managers in collaboration with Matthew Winston. John's focus is on service and used bus operations at all of our locations. He has been a key part of the Master’s Transportation team for more than 15 years.

Matthew Winston
Vice President

Matthew brings 10+ years of experience to our organization. He jointly oversees all of our General Managers in collaboration with John Hatman. Matthew's focus is on rental, new sales, and leasing operations at all of our locations.


JoAnn Bartlett
Director of Marketing 

JoAnn has more than 20 years of sales and marketing experience she brings to the Master’s Transportation family.  She works with every department within the dealership to ensure your experience at Master’s Transportation is positive.  JoAnn oversees all Marketing and IT activities for the organization.

Vickie Keeney
Controller/Director of Human Resources

Vickie oversees the accounting and financial reporting, as well as Human Resources, functions for the company.  Vickie brings more than 25 years of experience to her role at Master's Transportation.

Travis Farmer
General Manager, West Coast Region

Travis brings his strong operational and service background to Master’s while focusing on sales and leasing on the West Coast.  He takes pride in building relationships with each and every customer with an intense focus on service excellence.

Ron Haley
General Manager, North East Region

Ron comes to Master's with over 15 years of sales and relationship management experience.  Ron's goal for everyone he meets is to understand their dreams and goals and then help them get there.  Ron believes he is a perfect fit for Master's Transportation because his lifelong mission is the same as the company's - "Moving People Forward"!