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Leadership

Meet The Master’s Transportation Leadership Team:

We bring more than 100 years of combined auto-industry experience to the table – that’s expertise you can trust.

Think of the leaders at Master’s Transportation as your personal team of auto-industry experts, all committed to making sure that your vehicle acquisition process is exceptional.

Middle Content: 

John D. Goodbrake
President and CEO

John brings more than 20 years of experience in the bus industry to his role at Master’s Transportation. As President and CEO, he directs sales, leasing and operation functions for all branches. By working closely with key team members, he works to guide the overall direction and growth of the sales, operations and accounting departments.


John Hatman
Chief Operating Officer

John oversees the day-to-day operations and administration of the entire company. John has more than 28 years of industry experience and applies that knowledge to the day-to-day operations and administration of the entire company. He has been a key part of the Master’s Transportation team for more than 16 years.


Travis Farmer
Executive Vice President

Travis oversees the rental and GSA operations within the company. He brings a strong operational background to his role at Master’s and has been a key part of the team since June, 2015. Travis also holds a key role in National Account Sales for the company.


Ron Haley
Executive Vice President

Ron oversees the marketing and training initiatives within the company. In addition, he oversees the sales efforts and staff of the Northeast and Northwest regions for new and used commercial retail. He brings his previous sales and training experience to his role at Master’s and has been a key part of the team since December, 2017.


Brian Schamma
Executive Vice President

Brian will continue to oversee the sales efforts and sales team for school bus sales nationwide. In addition, he oversees the sales efforts and staff of our Southwest and West Coast regions for new and used commercial retail.  He brings a great deal of knowledge about the bus industry to this role at Master’s and has been a key part of the team since January, 2013.


Matthew Winston
Executive Vice President

Matthew brings 10+ years of experience to our organization. He works closely with our larger corporate accounts and brings his significant knowledge of the industry with him to this role.


JoAnn Bartlett
Director of Marketing 

JoAnn has more than 20 years of sales and marketing experience she brings to the Master’s Transportation family.  She works with every department within the dealership to ensure your experience at Master’s Transportation is positive.  JoAnn oversees all Marketing and IT activities for the organization.


Vickie Keeney
Controller/Director of Human Resources

Vickie oversees the accounting and financial reporting, as well as Human Resources, functions for the company.  Vickie brings more than 25 years of experience to her role at Master's Transportation.